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Roz Rothstein founded the pro-Israel advocacy group Stand With Us in 2001 to combat lies and misinformation about Israel on college campuses and in the media. SWUs promotes the truth about the Jewish state and Zionism, educating young adults who condemn Israel without knowing the facts. SWU organizes protests and ad campaigns, files lawsuits on behalf of college students, and trains students to debunk lies and stand up for Israel and the Jewish people. Roz has been named by the Forward and The Jerusalem Post as one of the most influential Jews in the world.